Connecting creators. Inspiring innovation. Elevating inclusivity. Advancing women.
Annual Virtual Event & Challenge
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We are on a mission to attract more women and girls to the toy and game industry.
Kim Boyd, President, Licensing & Entertainment, Hasbro2026 Program
Hasbro Women Innovators of Play
WOMEN INNOVATORS OF MAGIC
July 22, 2026
Networking Event at Brand Licensing Europe
October 7, 2026
4th Annual Challenge
Starting October 15, 2026
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Women Innovators of Play Challenge
We will accept submissions from October 15, 2026 to November 20, 2026.
What are we looking for?
We are searching for the next great woman-led mass market toy or game! For this CHALLENGE, ideas will be judged on innovation, mass marketability, fun factor, playability, design, aesthetics, and manufacturability.
Who can submit?
Eligibility includes:
- Must be 18 years of age or older.
- Must be a resident of one of the following 11 countries: Australia, Canada (excluding Quebec), France, Germany, Hong Kong, Israel, Japan, New Zealand, Spain, United Kingdom, United States.
- People who submit must either.
- - Identify as a woman.
- - Lead a team (maximum of five people) and identify as a woman.
- Limit of two submissions per person whether as an individual, team lead, or member of a team. Submissions must be written in English.
What are the prizes?
The top 3 innovators will be announced in January 2027, and they will receive:
