Connecting creators. Inspiring innovation. Elevating inclusivity. Advancing women.
Annual Virtual Event & Challenge
Watch The Latest
We are on a mission to attract more women and girls to the toy and game industry.
Kim Boyd, President, Licensing & Entertainment, Hasbro2026 Program
Hasbro Women Innovators of Play
WOMEN INNOVATORS OF MAGIC
July 22, 2026
4th Annual Challenge
Starting October 15, 2026
Watch past programs
Women Innovators of Play Challenge
We will accept submissions from October 15, 2026 to November 20, 2026.
What are we looking for?
We are searching for the next great woman-led mass market toy or game! For this CHALLENGE, ideas will be judged on innovation, mass marketability, fun factor, playability, design, aesthetics, and manufacturability.
Who can submit?
Eligibility includes:
- Must be 18 years of age or older.
- Must be a resident of one of the following 11 countries: Australia, Canada (excluding Quebec), France, Germany, Hong Kong, Israel, Japan, New Zealand, Spain, United Kingdom, United States.
- People who submit must either.
- - Identify as a woman.
- - Lead a team (maximum of five people) and identify as a woman.
- Limit of two submissions per person whether as an individual, team lead, or member of a team. Submissions must be written in English.
What are the prizes?
The top 3 innovators will be announced in January 2026, and they will receive:
