Réunir les créatrices. Inspirer l'innovation. Promouvoir l'inclusivité. Encourager les femmes.

2e Événement et Défi virtuels annuels

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Nous avons pour mission d'attirer le plus de femmes et de filles que possible dans l'industrie du jouet et du jeu.

Kim Boyd, Présidente, Gestion des marques et franchises Global, Hasbro

Programme 2024

Women Innovators of Play de Hasbro

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2e Événement virtuel annuel

10 octobre 2024

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2e Défi annuel

Débute le 10 octobre 2024

Girl Innovators of Play de Hasbro (en collaboration avec Girl Up)

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Collaboration Project Awards et Girl Up

Débute en septembre 2024

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Girl Up x Hasbro Project Awards Innovation Lab

Décembre 2024

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Consulter le programme 2024

Our Speakers

Dr. Becky Kennedy

Founder, Good Inside

Kim Boyd

President, Global Brands & Franchise Management, Hasbro, Inc.

Chris Cocks

Chief Executive Officer and Director, Hasbro, Inc.

Amanda DiSanto

Senior Narrative Design Manager, Hasbro Board Games

Ellie Dix

Winner, 2023 Women Innovators of Play Challenge

Jane Douglas

Games Journalist and Presenter

Gina Goetter

Executive Vice President and Chief Financial Officer, Hasbro, Inc.

Juli Lennett

Vice President, Industry Advisor, Toys, Circana

Andreana Lozano

Narrative Lead, Exodus, Archetype Studios

Ali Mierzejewski

Editor-in-Chief, The Toy Insider & The Pop Insider

Christine O'Connor

Vice President, Consumer Insights, Hasbro, Inc.

Emily Teng

Senior Worldbuilder, Magic: The Gathering, Wizards of the Coast

Dr. Michelle Thaller

Astronomer and Science Communicator, NASA Goddard Space Flight Center

Tanya Thompson

Senior Director, Inventor Relations, Hasbro Games, Hasbro, Inc.

Roberta Thomson

Executive Vice President and Chief Communications Officer, Hasbro, Inc.

Jeffrey Wisenbaugh

Director, Social & Content, Meta

Emma Worrollo

Play-Doh Imagination Coach, Content Creator and Gen Alpha brand builder

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10:00am

5 Mins

Welcome to Women Innovators of Play

Kim Boyd

Kim Boyd

President, Global Brands & Franchise Management @ Hasbro, Inc

10:05am

20 Mins

Crafting a great story, from tabletop to console

Join a moderated panel discussion between three narrative designers about their career paths, what it takes to succeed as a narrative designer in the gaming industry, and how to balance the competing demands of creativity and artistry with writing games that will sell.

Emily Teng

Emily Teng

Senior Worldbuilder, MAGIC: THE GATHERING @ Wizards of the Coast

Amanda DiSanto

Amanda DiSanto

Sr. Manager, Narrative Design, Strategy Board Games @ Hasbro

Andreana Lozano

Andreana Lozano

Narrative Lead @ Archetype Studios (EXODUS)

Jane Douglas

Jane Douglas

Host and gaming influencer (Moderator)

10:25am

12 Mins

Creative Workshop: Imagination is a superpower

Learn about the connection between imagination, creativity, and play – and flex your own imagination skills with this fun and interactive workshop.

Emma Worrollo

Emma Worrollo

Play-Doh Imagination Coach, Content Creator and Gen Alpha brand builder

10:40am

5 Mins

Spark moment: Overcoming self-doubt

A refreshing spark of inspiration from a leading astrophysicist on the self-doubt that so many of us encounter in the workplace, and in life.

Dr. Michelle Thaller

Dr. Michelle Thaller

Astronomer and Science Communicator @ NASA Goddard Space Flight Center

10:45am

20 Mins

State of play: market shifts and buyer behavior driving today’s toy and game industry

Who’s buying toys and games? Who's playing with toys and games, and why? What kinds of products are most popular today, and what does the future of play look like? Join two market research experts, Juli Lennett (VP, Toys Industry Advisor, Circana) and Christine O’Connor (VP, Consumer Insights, Hasbro) for a moderated discussion about today’s toy industry landscape.

Juli Lennett

Juli Lennett

VP, Toys Industry Advisor @ Circana

Christine O’Connor

Christine O’Connor

VP, Consumer Insights @ Hasbro

Ali Mierzejewski

Ali Mierzejewski

Editor-in-Chief @ The Toy Insider & The Pop Insider (Moderator)

11:05am

15 Mins

How to sell your idea on social

Top tips to bring your brands and products to life across social media.

Jeffrey Wisenbaugh

Jeffrey Wisenbaugh

Director, Social & Content @ Meta

11:20am

20 Mins

In Conversation: Gina Goetter & Roberta Thomson

Join two of Hasbro’s most senior executive leaders, Gina Goetter (Chief Financial Officer) and Roberta Thomson (Chief Communications Officer) for a refreshingly candid discussion about leadership, self-advocacy, and finding your voice even when you feel like “the only…” in the room.

Gina Goetter

Gina Goetter

EVP & CFO @ Hasbro, Inc.

Roberta Thomson

Roberta Thomson

EVP & CCO @ Hasbro, Inc.

11:40am

5 Mins

Spark moment: Cultivating a sense of awe

A refreshing spark of inspiration from a leading astrophysicist on the connection between awe and creativity.

Dr. Michelle Thaller

Dr. Michelle Thaller

Astronomer and Science Communicator @ NASA Goddard Space Flight Center

11:45am

30 Mins

Keynote: The power of play

Have you ever considered that play is a child’s form of work? Dr. Becky Kennedy, clinical psychologist, mother of three, and founder of the breakthrough global parenting community, Good Inside, discusses how play can impact children’s social and cognitive development – and how toy and game inventors can thoughtfully design for play in their work.

Dr. Becky Kennedy

Dr. Becky Kennedy

Founder @ Good Inside

12:15pm

2 Mins

Hasbro: the destination for women play makers

Chris Cocks

Chris Cocks

CEO @ Hasbro, Inc

12:20pm

5 Mins

Announcing our 2024 Challenge and Closing

Ellie Dix

Ellie Dix

Winner, 2023 Women Innovators of Play Challenge

Tanya Thompson

Tanya Thompson

Senior Director, Inventor Relations @ Hasbro

Kim Boyd

Kim Boyd

President, Global Brands & Franchise Management @ Hasbro, Inc

Défi
Nous accepterons les soumissions du 10 octobre 2024 au 12 novembre 2024.
Que recherchons-nous?

Nous sommes à la recherche du prochain super projet de jeu ou de jouet destiné au marché de masse mené à bien par une femme ! Pour ce DÉFI, nous jugerons les idées selon leur aspect novateur, leur potentiel pour le marché de masse, leur aspect fun et leur jouabilité, leur design et leur esthétique, ainsi que leur manufacturabilité.

Qui peut soumettre une idée ?

Pour être admissible, il faut :

  • Être âgé de 18 ans ou plus
  • Être un résident de l'un des 11 pays suivants : Australie, Canada (sauf le Québec), France, Allemagne, Hong Kong, Israël, Japon, Nouvelle-Zélande, Espagne, Royaume-Uni, États-Unis
  • Les personnes qui soumettent leur idées doivent :
    • - S'identifier comme une femme
    • - Diriger une équipe (maximum de cinq personnes) et s'identifier comme une femme.
  • Limite de deux soumissions par personne, que ce soit de façon individuelle, comme chef d'équipe ou comme membre d'une équipe. Les soumissions doivent être rédigées en anglais.
Quels sont les prix ?

Les 3 meilleures innovatrices seront annoncées en décembre 2024 et elles recevront :

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10 000 $ US
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Un voyage au Hasbro World Headquarters à Pawtucket, au Rhode Island, pour « une journée à Hasbro ».
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Un session de mentorat avec l'une des plus grandes leaders de Hasbro

Voir Règles du DÉFI pour plus de détails !